• Five Reasons Your Company Should Be Using Digital Signage at Trade Shows

    Five Reasons Your Company Should Be Using Digital Signage at Trade Shows
    With the temporary location and the folding tables, you might not think of a trade show as the place to bring all of your digital signage. After all, wouldn't digital signage be overkill or look out of place in a room that generally isn't that sophisticated? As it turns out, however, using digital signage at a trade show offers several benefits.

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  • Five Tips for Getting the Most Out of Your Video Conferencing System

    Five Tips for Getting the Most Out of Your Video Conferencing System

    Video conferencing systems are growing in popularity among businesses who want to expand their communication abilities to allow for more flexibility. Yet, getting the most out of your company`s video conferencing system isn`t as simple as plugging things in and holding a meeting.

    If you want to use your video conferencing system to its full potential, here are five tips you need to know.

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  • Four Benefits a Sound Masking System Can Offer You

    Four Benefits a Sound Masking System Can Offer You

    If you work in a field such as banking, healthcare or education, you know how important protecting your client`s privacy can be. After all, there are times when you have to discuss important confidential information, and you don`t want others to be able to overhear.

    While whispering is one option, installing a sound masking system is an even better one. Sound masking systems work by producing a field of white noise that helps to mask the noise that you might not want others to hear. The technology is relatively new, but it`s rapidly growing in popularity. Consider these four benefits and you`ll quickly see why.

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  • Five Great Ways to Use Digital Signage in the Transportation Industry

    Five Great Ways to Use Digital Signage in the Transportation Industry

    Exciting news for people working in the transportation industry: digital signage isn`t just for retail stores anymore. Digital signage is now making a big splash in the transportation industry as well, and travelers and travel companies across the country are reaping the benefits.

    Are you wondering how digital signage can help you take your transportation company to the next level? Read on for five great ways digital signage can be used in the transportation industry.

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  • Measuring the Value of Digital Signage for Your Business: ROI & ROO

    Measuring the Value of Digital Signage for Your Business: ROI & ROO

    When making business purchase decisions for a company, it is common for business owners to make decisions based on an item or ad`s return on investment (ROI). In other words, business owners generally only want to spend money on digital signage if it will increase their profits in return. This is a smart business practice, and it is used widely all around the world.

    When it comes to digital signage, however, there is another data statistic that is equally as important, if not more so: return on objective (ROO). While ROI only measures how much money business owners bring in, ROO measures how many people take the company owner`s desired action. Business owners considering upgrading to digital signage will want to measure not only ROI, but ROO as well.

    Why should your business consider not just the ROI on digital signage, but the ROO? We have the details below!

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