When making business purchase decisions for a company, it is common for business owners to make decisions based on an item or ad`s return on investment (ROI). In other words, business owners generally only want to spend money on digital signage if it will increase their profits in return. This is a smart business practice, and it is used widely all around the world.
When it comes to digital signage, however, there is another data statistic that is equally as important, if not more so: return on objective (ROO). While ROI only measures how much money business owners bring in, ROO measures how many people take the company owner`s desired action. Business owners considering upgrading to digital signage will want to measure not only ROI, but ROO as well.
Why should your business consider not just the ROI on digital signage, but the ROO? We have the details below!