With the temporary location and the folding tables, you might not think of a trade show as the place to bring all of your digital signage. After all, wouldn't digital signage be overkill or look out of place in a room that generally isn't that sophisticated?As it turns out, however, using digital signage at a trade show offers several benefits.
When making business purchase decisions for a company, it is common for business owners to make decisions based on an item or ad`s return on investment (ROI). In other words, business owners generally only want to spend money on digital signage if it will increase their profits in return. This is a smart business practice, and it is used widely all around the world.
When it comes to digital signage, however, there is another data statistic that is equally as important, if not more so: return on objective (ROO). While ROI only measures how much money business owners bring in, ROO measures how many people take the company owner`s desired action. Business owners considering upgrading to digital signage will want to measure not only ROI, but ROO as well.
Why should your business consider not just the ROI on digital signage, but the ROO? We have the details below!
Our screen-centric society has pushed businesses to expand their use of display technology so that digital signage is poised to become a part of everyday occasions.
We`ve compiled a highlights reel of where you can expect to see the latest in digital signage in your day-to-day life.
Every business owner knows the importance of using signs to catch customers' attention and bring them into a store. As it turns out, however, just a simple sign is no longer enough. Digital signage attracts customers and sales in a way that plastic signs simply can't compete with. Using signs is no longer as simple as simply setting a sign out by the road, however. Digital signage is the next big thing in marketing, and using it correctly has been shown to greatly improve a company's marketing efforts. Here are five of the latest digital signage trends.